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120: DaMensch - building India's largest Men’s Fashion Essentials brand

Zero to Infinity

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The Oral Package Case, Is High on Utility

The oral package case should come out as a highly premium product, and at the same time high on utility. How we do it? We we start backwards. We see what are the core and subconscious issues that a customer is facing. For before every launch, we select a large number of customers to do this feedback. And we are never shy to reiterate, even at the cost of delay in launch. So all these things combined are enable us to make a very highly rated product.

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