
120: DaMensch - building India's largest Men’s Fashion Essentials brand
Zero to Infinity
00:00
The Oral Package Case, Is High on Utility
The oral package case should come out as a highly premium product, and at the same time high on utility. How we do it? We we start backwards. We see what are the core and subconscious issues that a customer is facing. For before every launch, we select a large number of customers to do this feedback. And we are never shy to reiterate, even at the cost of delay in launch. So all these things combined are enable us to make a very highly rated product.
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