AI Integration, Psychological Insights & Market Trends with Founders of Solsten
Deconstructor of Fun
00:00
Importance of Value Alignment in Game Design
Exploring the significance of understanding audience values in game design to enhance engagement and market positioning. The chapter emphasizes the importance of aligning brand pillars with target audience psychological attributes for strategic marketing success. Discussions also include the shift towards designing games based on specific core values and target audiences rather than personal preferences or broad markets.
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