96 How to Promote Yourself and Become the Brand That Others Talk About with Dan Schawbel
The School of Greatness
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The Most Ridiculous Week Ever
"It was the most ridiculous week ever," Seth Godin says. "I wanted to keep diving into this branding topic because I'm seeing the value of having my own brand grow and grow" If you didn't have the brand, he adds, there's no way that would have just happened if you wanted to do a book and just start selling it.
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