This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

An AI Content Buffet with a Side of Search (361)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Podcasts and Podcasts Are Killing Themselves

It very much looks like we could come out of this relatively unscathed from an... It's a possibility. But to back to our other point, so many companies started podcasting the last year and they're now killing them. The long play is still there. Podcasts, big audio books are going to be huge on Spotify. We know slowly that 10, 20% of our business is going to be significantly in the hands of audio books and podcasts.

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