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7min chapter
#484: How to Share Your Brand Story With Those Who Don’t Look Like You
Business of Story
Navigating Advertising Alternatives
This chapter explores the challenges of advertising in a landscape dominated by large tech companies, advocating for brands to redirect their marketing efforts towards niche opportunities. It highlights the importance of targeted engagement, particularly for immigrant communities, and discusses the evolution of a recruitment-focused platform aimed at enhancing the relocation experience to Canada.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode