Are We Forgotten Some of the Basics?

I think there's definitely space for all types of research. We're very early days, it's only just got to kind of like a place where people's parents know about it so it's still early days. Yeah, no doubt, it's crazy how viral it's going. You can't really turn away from it everywhere I look. It's not just LinkedIn, it's Facebook, everyone is talking about it. But it's definitely something that maybe not, I haven't identified a lot of research necessarily being done as in a similar sense with quantitative research.