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E041: Competitors, Avoiding Imitation, Red Ocean Strategy, Timing Expansion, Hero Products & More

OPERATORS

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The Cost of Launching a Product Category and Gauging Investment Worthiness

In this chapter, they discuss the financial investment required to launch a product category successfully, emphasizing the significant cost involved and sharing their personal experiences. They also talk about the size of a company and the importance of launching a new category with potential impact.

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