#303: The 5 Laws of High-Impact Sales Presentations
Business of Story
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How to Make Peace Out of Perils
"I was writing them down as you went and I'm missing a piece somewhere. So let's go back through them just because I think this is so cool," he says. "You've got person prize problem, which is exterior focused." And then number four, perils is that interior, interior, inner demon that are saying, no, we couldn't possibly,. Five is profit, six promise, seven path, eight proofs, nine perceived, the perceived value, perceived value, 10 price, 11 provocation, which I like is your CTA".
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