In Episode 40, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Carlos Soares, SVP Data, Analytics & AI at Brenntag, where they discuss how Brenntag is reshaping global operations by applying data, analytics, and AI to drive measurable business value.
From tackling transformation through dual streams to building a data culture rooted in EBITDA impact, this conversation uncovers the practical realities and hidden complexities of delivering scalable value with data, which includes;
- Why defining the true problem statement is the most important part of successful transformation.
- Why many confuse the problem statement and pain points.
- The importance of hiring ‘purple’ people and building ‘purple teams for transformation.
- Why data and analytics work should deliver EBITDA impact and why that’s an issue for our industry.
- Building models and controls groups to measure value creation but more importantly drive it internally.
- The two streams of successful D&A transformation.
- How quick wins can deliver commercial returns to drive credibility and further investment.
- Why low-hanging fruit often gets overlooked.
- Why cross-collaboration and working in partnership with business stakeholders is the only way to succeed.
- The phenomenal success of their ‘Customer Growth Engine’ that’s delivered insane results.
- Why AI will augment human-decision making not automate it.
- Why the association to IT limits strategic potential and value creation.
- Why we need to reskill for relevance in an AI enabled world.
- Plus, much more.
For more information on our upcoming Driven by Data LIVE event; https://orbitiongroup.com/driven-by-data-live/
Thanks to our sponsor, Data Literacy Academy.
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