Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency
Marketecture: Get Smart. Fast.
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Automating Supplier Selection with AI in the RFP Process
This chapter explores the integration of AI technology in the RFP process at a large agency, shifting from traditional methods to an automated dashboard for supplier recommendations. It also addresses the training efforts for planners and the challenges of navigating client approvals and legal implications, particularly involving sensitive healthcare information.
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