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#20 - Bruce Friedrich on inventing outstanding meat substitutes to end speciesism & factory farming

80,000 Hours Podcast

CHAPTER

Shifting to Plant-Based and Clean Meat Alternatives

The chapter explores the challenges and potential of transitioning from traditional meat consumption to plant-based and clean meat alternatives. It discusses the psychological, environmental, and ethical factors driving the shift towards meat substitutes like cultured meat. The speaker emphasizes the importance of making clean meat cost-competitive and appealing to consumers to effectively reduce animal suffering and combat climate change.

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