6min chapter

Earn Your Leisure cover image

How Lecrae Built His Music Empire: Secrets to Independent Success & Balancing Faith with Music

Earn Your Leisure

CHAPTER

The Power of Independent Touring: Building a Dedicated Fan Base

This chapter emphasizes the crucial role of independent touring for artists in niche markets, advocating for the establishment of a dedicated fan base through intimate live performances. Drawing lessons from successful rock bands, it highlights the importance of courage and resilience in carving out a sustainable career as a 'hard ticket' artist.

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