Navigating Challenges in Programming Evolution

Black Entertainment Television launched in 1980--at a time when MTV didn't play Hip hop or "urban music. Not only did BET fill a vital programming void, it was the first Black-owned business traded on the New York Stock Exchange, and it helped make the first Black Billionaire in the US (Bob Johnson). Debra Lee, a young Harvard-educated lawyer drawn to the company’s mission, was recruited by Johnson early on, eventually taking his place as CEO. Lee was pivotal in turning the small, revolutionary cable station into an industry staple.

In honor of the 55th NAACP Image Awards, which air on BET, listen to this excellent 2019 conversation with Lee about what she learned in her 30+-year tenure at BET Networks.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.