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Are You Saying Any Want Can Actually Work?
Theifis o sales video neads to aline with the desire of the viewer. But if it's like justa relationship building video, and just building that good will, building some of that reputation, the desire could be anything. And so far we've been talking about extrinsic desires, but the more powerful ones are usually internal. Like those internal desires can actually be even stronger,. They'll play themselves out, obviously physically in front of us in different ways. When we start with the emotion, typically that can be pretty powerful too.