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9min chapter
#635 - Mark Normand - Why Is Everyone So Angry All The Time?
Modern Wisdom
Authenticity in Marketing and Representation
This chapter critically examines the concepts of authenticity and originality in marketing, particularly how brands leverage progressive messaging without genuine intent, a phenomenon termed 'woke washing.' It highlights the disconnection between marketing strategies and authentic representation, especially concerning women in gaming and broader media contexts. The discussion extends to public perception and the complexities of empathy in judging individuals, advocating for a more nuanced understanding of character and integrity.
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