Bridging the Gap Between the Future and Business Reality: Joe Gerber
Creative Confidence Podcast
00:00
How Do You Write a Story?
The three lenses that an idea always looks through are technological, business and desirability. The first step is to create a prototype of what would have to be true for it to become real. From there you can then look at assumptions about how the world will work in reality. And so on until you've got your story down - but don't get too carried away with yourself!
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