How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Do Not Add to the Clutter
Wrigte and martin mayer classify cloter in five forms. It's like trying to do too many things at once, trying to knock down a heavy bawling pin with light tennis balls. Your number one goal should be to be noticed. Want your notice to be understood,. To be thought about in buying situation. The more specific the segment you're after, the more specific the value you provide - that will serve them. And the more they will talk about it with people like them, the more you'll be able to aim at that balling pin.
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