2min chapter

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#368 Simon Mitchell: Creating a Strategy for Social Media

LTB Podcast

CHAPTER

How to Use Social Media to Make Sales

The social media platform or platforms you choose are typically the start of the marketing process, not the end. Instagram decides who sees your content and email is a vital part of the process. If you're consistently able to appear in someone's inbox with content that they find anything valuable, then when it comes to nurturing that person to making a sale, they're arguably in a better position.

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