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The Successful Entrepreneur Formula w/ Salim Ismail | EP #47
Moonshots with Peter Diamandis
The 10 Reasons Why a Product or Service Failed
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Google X is where they keep it stealth, you have to be able to fail elegantly and take the learnings. The thing that I remember that was the most powerful for me of conversations with Astro was that when they do a project at X, they will say, what are the 10 reasons that this might fail? Can I go tell us? It's called a pre mortem. Right down on a piece of paper, the reason that this product failed,. And then they discuss them. Sometimes they find actually great reasons why this is going to fail.
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