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2min chapter
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Ecommerce Playbook: Numbers, Struggles & Growth
Optimizing Ad Budgets with the Spend and AMER Model
This chapter explores the creation and use of a spend and AMER model to determine effective advertising budgets that align with business goals. It highlights the importance of analyzing past performance and making real-time adjustments to maximize profits and customer acquisition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode