
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Ecommerce Playbook: Numbers, Struggles & Growth
Optimizing Ad Budgets with the Spend and AMER Model
This chapter explores the creation and use of a spend and AMER model to determine effective advertising budgets that align with business goals. It highlights the importance of analyzing past performance and making real-time adjustments to maximize profits and customer acquisition.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.