Ecommerce Playbook: Numbers, Struggles & Growth cover image

Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Ecommerce Playbook: Numbers, Struggles & Growth

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Optimizing Ad Budgets with the Spend and AMER Model

This chapter explores the creation and use of a spend and AMER model to determine effective advertising budgets that align with business goals. It highlights the importance of analyzing past performance and making real-time adjustments to maximize profits and customer acquisition.

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