361: Experimenting for product success
Global Product Management Talk
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Using Experimentation in Product Development
Can insurance sells home insurance to kind of catastrophe regions, so places like florida and n louisiana. Many of our customers were not making changes to their product after they initially purchased,. And so what we kind of hypothesise was, now they're not making these changes because they don't know they can make these changes. We are trying to disvalidate if this is interesting to our customers. So we took up a very simple approach, and we just found a subset of customers that was eligible for a particular product. In this case it was flood insurance, an adon that we offered to day at kin. Would they add on, in this case, flood insurance, to
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