12min chapter

Nikonomics - The Economics of Small Business cover image

66 - Two Unique Business Opportunities No One Is Talking About with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Ethics of Automation in Business Outreach

This chapter explores the ethical implications of using automated tools for business outreach, particularly focusing on bots and virtual assistants in lead generation. The speakers share anecdotes and humorous insights on the reactions from business owners regarding such strategies, emphasizing the tension between personalized service and corporate tactics. By delving into innovative approaches for capturing leads and assessing growth potential across various industries, they provide an engaging discussion on navigating the challenges of modern business communication.

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