Anheuser-Busch vs Miller - Miller Killers | 4
Business Wars
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Rivalry and Resilience: The Battle for Beer Supremacy
This chapter chronicles the escalating conflict between Anheuser-Busch and Miller during a major strike at Anheuser-Busch's brewery, highlighting intense union struggles and strategic marketing responses. The introduction of morale-boosting campaigns and aggressive advertising tactics marks a significant turning point in the competitive beer market.
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