In 2012, a woman named Lindsey Stone posted a picture she took as a joke to her Facebook page. A month later, she was under attack from all corners of the internet, out of a job, hounded by the press. The internet had targeted her for a public shaming. Jon Ronson, journalist and author of the new book "So You've Been Publicly Shamed", walks us through Lindsey's story and introduces us to the sometimes sketchy world of online reputation management.

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