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Grand Rounds - Dr. John Schupbach - Battling big food, big pharma, and big health

Always On EM - Mayo Clinic Emergency Medicine

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Navigating Innovation: Sustaining vs. Disruptive

This chapter explores the critical distinction between sustaining and disruptive innovations, using industry examples like Kodak and Blockbuster to illustrate the dangers of neglecting emerging market needs. It emphasizes the importance for companies, particularly in healthcare, to embrace self-disruption and innovate toward patient-centered solutions despite short-term challenges.

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