#27: Don Schneider—How to Create a Big Brand (Even On a Small Budget)
The StoryBrand Podcast
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The Future Could Have and Lost to Jimmy Hendrix
Pepsy's new ad features a young boy on the streets of New York City, and there's a coke machine on one side of the street. You have to marry that concept, that narrative concept, with selling pepsy products. We did very little hard sell. We wanted people out there to feel like we get their sense of humor. If i'ma consumer and you're a brandon, you get me. I like you. There's a trust thing.
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