In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen.

First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right.

SHOW LINKS

Margo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/

Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out

VOICES IN THIS EPISODE:

Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important.

KEEP MAKING WHAT MATTERS:

1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter

2. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.

Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.

creatorkitchen.com

(Use code UNTHINKABLE for $100 off membership.)

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PRODUCTION CREDITS:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

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