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MBA2654 Q&A Wednesday: Why Do You Rarely Talk About Marketplace Startups?

The $100 MBA Show

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The Challenges of Two-Sided Marketplaces: A Cautionary Tale

This chapter delves into the challenges faced by two-sided marketplaces like Uber and Airbnb, focusing on the hurdles of user trust and high customer acquisition costs. It advocates for a more targeted business approach, recommending simpler models that address specific customer needs for long-term success.

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