Why the Data Warehouse is Your Most Powerful Marketing Tool -- Tejas Manohar // Hightouch
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Future of Marketing
The most important tools for marketers have changed probably three or four times within the last, I don't know, five years or so. The big pitch of a composable CDP or a solution like high touch that basically stands up a whole CDP solution on top of your data warehouse isn't some sort of technical puritan view. It's just the idea that if you already have all that data, why go through the effort of standing up a CDP from scratch? Why not just activate the data you have and turn that into a real time feed? And that's what we make dead simple.
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