Don't launch anything ever. What I mean by that is elaborate. Don't ever be building something and like planning for this big launch because it doesn't make any sense. You know, do all the user research you need to do until you've built a product up that people want to use. It's just going to slowly build. There is no like, you'll kick the doors open launch party. 10,000 people all sign up at once and then dive into a pit of money. That just doesn't happen that way.