2min chapter

Freakonomics Radio cover image

440. Does Advertising Actually Work? (Part 1: TV)

Freakonomics Radio

CHAPTER

Advertising Doesn't Work, Is It?

keith weed sits on the board of several companies including w p p, the world's largest advertising andcommunication agency. Until last year, i was the chief marketing officer of unlive, the second largest advertiser in the world. The fact that some companies have been around a long time and spend a lot of money on advertising may suggest that advertising works. But does that constitute proof? I asked weed what share of advertising dollars currently go to t v....

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode