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Advertising Doesn't Work, Is It?
keith weed sits on the board of several companies including w p p, the world's largest advertising andcommunication agency. Until last year, i was the chief marketing officer of unlive, the second largest advertiser in the world. The fact that some companies have been around a long time and spend a lot of money on advertising may suggest that advertising works. But does that constitute proof? I asked weed what share of advertising dollars currently go to t v....