The Beauty Landscape Is Owned by a Lot of Large Conglomerates

When we launched in 2016, there was no one on the market creating sunscreen for people of color. That messaging just wasn't there. And since 2020, when a lot of the big companies decided that they wanted to support minority owned brands,. A lot of the messaging changed. So now you see these big companies using the same language and hiring more black and minority women in their ads.