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Sky Aave Force and the DeFi Renaissance | Stani Kulechov & Rune Christensen

Bell Curve

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Building Community in DeFi: The Aave Experience

This chapter explores the critical role of community and support among developers in the blockchain ecosystem, highlighting Aave's unique brand and culture. The discussion contrasts Aave's strong identity and organic growth with the broader branding strategies of other DeFi projects, emphasizing the importance of targeting specific demographics.

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