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Nitish Upadhyaya on Behavioural Law
The Human Risk Podcast
The Power of Personalization
I love that personalization thing, because if we think about other contexts, we know that that's super effective. You know, I always talk about Starbucks, for example, the idea they write your name on the cup. Now, of course, that's designed for social media, which is like, right, they, and I know in a lot of places now print labels,. But when they hand write it, they may spell your name wrong. And so you're going to do it if they've screwed up your name, if it's funny. So there's a social media trip there, but it's also designed, this is your coffee, we've made it for you,
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