#303 - Talking Customer Centricity with Wharton Professor, Peter Fader (ENCORE)

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Peter Fader is the co-founder of several incredible companies like Peerful, Theta, and Zodiac (recently acquired by Nike), as well as being on the faculty of The Wharton School at UPenn. I had the great pleasure of speaking with him a couple years back and having revisitied that conversation I thought there was value in re-sharing with all of you. Dive into a conversation all about CUSTOMER CENTRICITY and the power of understanding CUSTOMER LIFETIME VALUE.

IMPORTANT LINKS:

LinkedIn: https://www.linkedin.com/in/peterfader/
Theta: https://thetaclv.com/
Peerful: https://getpeerful.com/
Get Peter's Book: https://amzn.to/3vbgsFU

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