How to Reduce Barriers to Producing One Story

founders should be optimizing for how to reduce the barriers to produce one story. If you have a charismatic CEO who isn't a good writer but can talk if that's true you should focus on podcasts, transcribe those podcasts and then you have written content. How do you get that idea to someone else who can take your two paragraphs and turn into five paragraphs so it depends on the individual person. You just have to produce more to understand what content will resonate with people.