GTM Live cover image

RV 77 - Building High-Performing Teams and Maintaining Culture | Anna Gullstrand

GTM Live

00:00

The Decline of Marketing Budgets

I think what's happened over this time and will continue to happen is that as marketing budgets are being scrutinized more and often declining. Marketing leaders need to be scrutinizing our activities against actual business results not leads, MQA's or clicks but content downloads. I'm a big believer in like the leadership being super active at LinkedIn and spending time there but I am struggling a bit with my own time management. show the return on investment for CMOs.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app