The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD cover image

Episode 357 - Behavioral Biases

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

00:00

Exploring Behavioral Economics and Human Decision-Making

This chapter delves into behavioral economics, discussing how human behavior affects economic decisions under scarcity conditions. It explores cognitive biases like chunking, task delegation, and the paradox of choice, while also examining the impact of priming and choice architecture on consumer behavior.

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