Is There a Cognitive Dissonance?

A study by jack brem looked at the question of whether cognitive dissonance might be a motivator, even when people are evaluating their own preferences. When beliefs are dissonant with one another, it looks likeouw. People don't want to think this about themselves, but it seems to be true. We just believe something different to get em in line. Search for inside the breakthrough anywhere you listen to podcasts.