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Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

Perpetual Traffic

CHAPTER

Exaggerated ROAS and the Lack of Transparency in Data-Driven Marketing

A discussion on agencies exaggerating return on ad spend (ROAS) and the lack of transparency in data-driven marketing, questioning the logic behind these claims and emphasizing the need for better attribution and tracking in a world of dark social.

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