Search Consoles Couldn't Find Anything, Right?

Mark: We've never had this level of data from Google, which is basically telling you where the gaps are. If it was made available by the API, all my, I think we're going to see some spam. And interestingly, the little snippet at the top there that is kind of the announcement of get inspiration for new content. Content ideas are based on searches that might lack good results. But very, very rarely do we get that kind of data and even an inkling of that kind of thing from Google directly.