16min chapter

Switched on Pop cover image

How to DIY a Music Career (with Amelia Meath and David Gray at SXSW)

Switched on Pop

CHAPTER

Navigating the Independent Music Scene

Exploring the challenges and advantages for independent musicians, from establishing artist ownership to creating collaborative spaces like Betty's studio in North Carolina. Delving into the complexities of managing a music career, touring logistics, and maintaining artistic integrity amidst commercial pressures. Highlighting the importance of audience cultivation, trust in team building, and adapting to fan preferences through engaging strategies like Fish's unique fan interaction and Grateful Dead's innovative touring approach.

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