4min chapter

Contrarian Marketing Podcast cover image

#28: How SGE shapes the future of SEO

Contrarian Marketing Podcast

CHAPTER

Google's Search Generative Experience

Google is building a marketplace and I would not be surprised to see a direct checkout option over the next six to 24 months on Google. E-commerce is going to be hit the hardest with very little room for informational content or informational queries. YNYL, so your money or life queries where Google is very, very careful not to give too much advice. It's basically going to come down to price even when you click on a product that is listed in SGE,. Google opens a sidebar and then shows which different retailers offer it.

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