ECW's Getting a Loyal Fan Base

ECW is by far the best analogy for what they are. It's a little edgier. I cringe when they don't have bike rails around the ring and see somebody flying up the ring, stuff like that. But they got that loyal fan base. We thought it was the same people buying all the time. And then we start really digging into numbers deeper. And it's tens of thousands of people are buying these shows over the period of a year. Nobody bought more than four or five shows. So let's get them all signed for subscription. That's obviously what we're trying to do right now.