The How of Business - How to start, run, grow and exit a small business. cover image

3: Online Marketing with Andre Perreault

The How of Business - How to start, run, grow and exit a small business.

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Evolution from Traditional to Guerrilla Marketing

This chapter explores the speaker's transformation from traditional advertising struggles for a bike store to successful guerrilla marketing tactics. It covers the journey from costly ineffective ads to learning about geo-targeting, customer behavior, and transitioning to a thriving marketing business.

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