
(Best Of!) Advanced Evergreen Sales & Marketing Strategies, with John Lint
The Art of Online Business
00:00
Doing Good Work Is Better Than Doing Bad Work
I want to unpack two things that you said there. One you said earlier. And then one thing that I'm just really curious about because you see back end of lots of different businesses and have for years, right? Yeah. You talked early on about segmentation and the ability to have like specific webinars, for example, depending on what segment that they're in. Can you give us an example of like how that, how that kind of thing can work?Yeah. It is more work, but there's something I talk about, which is doing good work and doing bad work. What is good work? Good work is building assets. Building things that are going to last
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