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9min chapter
The Taylor Swift and Beyonce economy
On Point | Podcast
The Impact of Beyonce and Taylor Swift on the Economy
This chapter explores the economic influence of Beyonce and Taylor Swift through their music, merchandise, and concerts, as well as the communal experiences they create for their fans. It also includes an interview with a marketing director at a donut shop that successfully sells Taylor Swift-themed donuts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode