303: Optimizing Email Deliverability for Cold Outreach with Jesse Ouellette and Vaibhav Namburi
The Predictable Revenue Podcast
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The Importance of Variance in Email Delivery
The DKM D. Mark SPF as base standards are required, but these platforms have will be on that as a way to measure anything. Delibability wise, sending patterns matters, sending velocity and frequency matters. The second thing is hooking up your email copy to have more variation. And I believe the stat that I read somewhere was from one of the Gmail guys on Twitter,. And they said 90% similarity in cold emails is in emails is considered mass mailing. Which means the use of spintax is going to be pretty, pretty important. It uses keywords and phrases now to move emails left, right in promotion box, spam box or primary inbox.
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