Ferrari Fandom, Supercharged by AI from Smart Talks with IBM
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AI-Driven Fan Engagement: IBM and Ferrari's Collaboration
This chapter explores how IBM and Ferrari leverage AI technology to enhance fan engagement, creating personalized experiences for the Scuderia Ferrari's vast fan base. By using data insights to evolve their digital app and better understand fan preferences, they aim to cultivate a stronger emotional connection and community among the Tifosi.
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