168. How to create ethical urgency in marketing
I Am Your Korean Mom
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The Importance of Ethical Urgency in Coaching
There is a reason that marketing trainers tell you to create urgency and scarcity. People do respond to that very well, it's how we're wired to be on t lert for scarcity,. But if you use that as a tactic, i don't think over the long term, you're gong to be very effective as a marketer," he says.
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